Privacy policy

1. Who we are

TEFY Digital is based in Ontario, Canada. For any privacy question or request, email hello@tefydigital.com. We reply within 30 days.

2. What we collect

Information you give us:

• Booking a fit call: name, work email, company and the note you write.
• The assessment: your answers, the email you send the result to, and whether you opted in to insights emails.
• The AI assistant: the messages you type and the answers it gives.
• Email: anything you send to hello@tefydigital.com.

Information collected automatically: device and browser type, pages visited and referring site. Analytics data is only collected if you accept analytics cookies.

3. How we use it

• To reply to you, schedule calls and prepare proposals.
• To send your assessment result.
• To send insights emails, only if you ticked the separate opt-in box. Every email has an unsubscribe link.
• To improve the site and the assistant, using aggregated data where we can.
• To meet legal, accounting and security obligations.

We do not sell personal information, and we do not use your messages or project details to train AI models.

4. The AI assistant

The assistant answers questions about TEFY using approved site content. Conversations are stored for up to 90 days so a team member can follow up and so we can check answer quality, then deleted. Do not share passwords, health information or payment details in the chat. The assistant cannot book, buy or commit to anything on your behalf; it will always ask before opening a booking page.

5. Who we share it with

We use a small number of service providers to host the site, send email, schedule calls and run the assistant. They process data only on our instructions and under contract. Some providers store data outside Canada, including in the United States, where it may be accessible to local authorities under local law. The current list of providers is available on request.

6. How long we keep it

• Enquiries and bookings that do not become projects: 24 months.
• Client project records: for the length of the engagement plus 7 years, for tax and legal reasons.
• Assistant conversations: 90 days.
• Insights email list: until you unsubscribe.

7. Your rights

You can ask to see, correct or delete the personal information we hold about you, withdraw consent at any time, and change your cookie choices from the link in the footer. If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada, or your local data protection authority if you are in the EU or UK.

8. Security

We use encryption in transit, access controls and least-privilege accounts. No system is perfectly secure; if a breach creates a real risk of significant harm, we will notify you and the Privacy Commissioner as the law requires.

9. Changes

We will post any changes on this page and update the date above. Material changes will be highlighted on the site.